The following are the nominees for the 2014 Academy Awards (the ones I care about) announced by Cheryl Boone Isaacs, president of the Academy of Motion Picture Arts and Sciences, on Thursday. For some strange reason, she was joined by "Hunger Games" actor Chris Hemsworth. Weird. I wonder who he had to screw to get that spot... Anyway, The Academy Awards will air live on ABC on March 2, starting at 7 p.m. ET. Share your picks in the comments.
CNN Coverage | Official Oscar Site
Logogate: the new Gap
The Watergate of the corporate identity and branding sector, "Logogate." is a real controversy as of late. Yahoo! just unveiled a new logo which the public deemed boring, the new Gap logo spawned a huge controversy, and sales of Tropicana products fell 20% after they revealed a new logo and new packaging. Even the University of California's new logo incurred huge backlash. That being said, it seems brand loyalty is closely tied to the branding and identity of the corporations who sell the products we buy. A new logo means a new image for the brands we choose to buy, therefore changing who we are as consumers. Judging by the backlash, or acceptance as is the case for Chiquita and Hot Topic, we as consumers do judge books by their covers and products by their packaging. So much so that both Gap and Tropicana went back to their old look based on the resulting consumer feedback and sales decline. Food for thought: do you buy into Logogate? You can decide by clicking on each text link above to see the logos, the stories behind them, how consumers received them, and ultimately what happened to them.
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My name is Nicholas Emeigh, but everyone calls me Nick, and I prefer it. I'm usually called Nicholas when I'm in trouble. I'm from the Philadelphia area, work in business, and fancy myself as a freelance graphic designer, writer, and artist. I have a passion for art in all its forms including music, but I restrict my singing to the shower and the car for the good of society. If you'd like to know more, just send me an e-mail. I really appreciate you stopping by.