Twitter is on fire over this ad published by Flora margarine company, a Unilever subsidiary, that depicts a bullet formed from the words "uhh, dad, I'm gay" being shot at a lifelike looking heart made of china. The tagline, next to the Flora logo, reads "You need a strong heart today." I'm all for creative advertising, but seriously? What did the firm that created this ad hope to sell us on? What was the target demographic--WHO was the intended audience? Who approved it?
In this string of tweets referring to the ad, Unilever claims they had nothing to do with the ad. Unilever is the parent company of Flora margarine and they had no idea about the ad? I know Unilever has a million companies under its umbrella, but do you mean to tell me that their subsidiaries can run whatever advertising they'd like without approval? Advertising as risky as this? Not a good idea, Unilever.
"The advert was not approved by anyone @Unilever. The advert is offensive & unacceptable. We have put an immediate stop to it"
Gee, thanks, Unilever. This is a curious turn of events, though, because Unilever also owns Ben & Jerry's ice cream company, who just re-released the cookie dough flavor and called it "I dough, I dough" in favor of marriage equality. I bet Unilever would be the first to say they thought of that one.
All of this comes on the heels of homosexuals being likened to "12-year-olds" by Pennsylvania state lawyers. Pennsylvania is my home state, and I was as shocked about this as I was about the bullet ad:
"Had the Clerk issued marriage licenses to twelve-year-olds in violation of state law, would anyone seriously contend that each twelve-year-old has a legally enforceable "interest" in his "license" and is entitled to a hearing on the validity of his 'license,' else his due process rights be violated?"
People just need to wake up. For every one person who thinks these thoughts about gay marriage, gay rights, and equality, there are ten gay guys and a lesbian who can take that person down.
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My name is Nicholas Emeigh, but everyone calls me Nick, and I prefer it. I'm usually called Nicholas when I'm in trouble. I'm from the Philadelphia area, work in business, and fancy myself as a freelance graphic designer, writer, and artist. I have a passion for art in all its forms including music, but I restrict my singing to the shower and the car for the good of society. If you'd like to know more, just send me an e-mail. I really appreciate you stopping by.